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Prepared for Joseph & Kelly Callaway

Your Brand Authority Program

Those Callaways · eXp Realty · 85254

7,000 homes. Decades of trust. One ZIP code that knows your name. Now it's time the rest of the internet does too. When your brand strategy, social presence, podcast, press coverage, and AI optimization all work together, you don't just show up — you become the answer.

What's Included

Five Pillars. One System.

Every pillar feeds the others. Your podcast creates your blogs. Your blogs build your AI presence. Your PR validates your authority. Your social connects you with people. And your strategy makes sure all of it drives revenue, not just impressions.

01

Brand Strategy

We study your market, your 85254 audience, and the gap nobody else is filling — then build the playbook everything else runs on.

  • Positioning & competitive landscape
  • Audience personas & psychographics
  • Voice & messaging framework
  • Content pillar architecture
  • AI/LLM visibility roadmap
  • Full Brand OS document
02

Podcast Production

Your authority engine. One conversation produces weeks of content across every platform. Show up, talk, walk out. We handle the rest.

  • 4 episodes per month (video + audio)
  • Recorded at Qinary studio
  • Batching sessions (2-4 per visit)
  • Guest coordination & scheduling
  • Multi-platform distribution
  • Clip extraction for social
03

PR & Media

Third-party credibility that AI search engines index as authoritative. This is how ChatGPT learns your name.

  • 1 PR wire article per month
  • National wire distribution
  • Yahoo Finance, Business Insider, local press
  • Industry article placement
  • Authority building via earned media
04

Social Media

Daily content built to drive conversations, not just impressions. Every post ties back to your Brand OS and moves the needle on business.

  • Custom content (video, carousels, stories)
  • Platform management (IG, FB, TikTok, LinkedIn)
  • Community engagement & comment management
  • Daily portal for quick video uploads
  • Content calendar & scheduling
  • Monthly analytics & reporting
05

AI Optimization

When your social, podcast, PR, and blog all point in the same direction, AI search engines surface you as the answer.

  • 4 SEO + AIO blog articles per month
  • AI search presence optimization
  • Schema markup & structured data
  • Cross-platform authority signals
  • Search visibility monitoring
Fidelity National Title Partnership Credit

Through your Fidelity partnership, a $2,000/month credit is applied to your program. Pricing below reflects your net investment after the credit.

Investment

Select Your Plan

Monthly Pay-in-Full (Save More)

Complete Your Enrollment

6-month minimum commitment · 60-day cancellation notice

Service Agreement & Resource Reservation

By submitting payment, Client agrees to the following terms. This payment constitutes a binding service agreement between Client and Closing Day Agency, d/b/a Qinary ("Company").

Upon execution of this agreement, a dedicated team is assembled and assigned exclusively to Client's account. All fees are billed in advance to reserve team capacity and production resources. Payment is due in full regardless of utilization.

Minimum Term & Cancellation

All execution services require a minimum 6-month commitment. Following the initial term, services continue on a month-to-month basis and require 60 days written notice prior to the next billing date to cancel. Early termination during the initial term requires payment of all remaining months in the commitment period.

Pay-in-Full Terms

Clients who select the pay-in-full option receive a discounted rate in exchange for prepayment of the full 6-month term. Pay-in-full amounts are non-refundable and non-transferable. The discounted rate applies only to the prepaid term. Renewal after the initial term reverts to standard monthly pricing unless a new prepayment arrangement is made.

Content & Intellectual Property

All content, strategies, brand assets, and deliverables created by Company on behalf of Client remain the intellectual property of Client upon full payment. Company retains the right to showcase work in portfolio, case studies, and promotional materials unless Client provides written objection.

Refunds

Closing Day Agency, d/b/a Qinary, does not issue refunds under any circumstances. Payment of any invoice constitutes acceptance of these terms.

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