Prepared for Joseph & Kelly Callaway
Your Brand Authority Program
Those Callaways · eXp Realty · 85254
7,000 homes. Decades of trust. One ZIP code that knows your name. Now it's time the rest of the internet does too. When your brand strategy, social presence, podcast, press coverage, and AI optimization all work together, you don't just show up — you become the answer.
Five Pillars. One System.
Every pillar feeds the others. Your podcast creates your blogs. Your blogs build your AI presence. Your PR validates your authority. Your social connects you with people. And your strategy makes sure all of it drives revenue, not just impressions.
Brand Strategy
We study your market, your 85254 audience, and the gap nobody else is filling — then build the playbook everything else runs on.
- Positioning & competitive landscape
- Audience personas & psychographics
- Voice & messaging framework
- Content pillar architecture
- AI/LLM visibility roadmap
- Full Brand OS document
Podcast Production
Your authority engine. One conversation produces weeks of content across every platform. Show up, talk, walk out. We handle the rest.
- 4 episodes per month (video + audio)
- Recorded at Qinary studio
- Batching sessions (2-4 per visit)
- Guest coordination & scheduling
- Multi-platform distribution
- Clip extraction for social
PR & Media
Third-party credibility that AI search engines index as authoritative. This is how ChatGPT learns your name.
- 1 PR wire article per month
- National wire distribution
- Yahoo Finance, Business Insider, local press
- Industry article placement
- Authority building via earned media
Social Media
Daily content built to drive conversations, not just impressions. Every post ties back to your Brand OS and moves the needle on business.
- Custom content (video, carousels, stories)
- Platform management (IG, FB, TikTok, LinkedIn)
- Community engagement & comment management
- Daily portal for quick video uploads
- Content calendar & scheduling
- Monthly analytics & reporting
AI Optimization
When your social, podcast, PR, and blog all point in the same direction, AI search engines surface you as the answer.
- 4 SEO + AIO blog articles per month
- AI search presence optimization
- Schema markup & structured data
- Cross-platform authority signals
- Search visibility monitoring
Select Your Plan
- Brand Strategy (included)
- Custom content creation
- Facebook & Instagram management
- Daily portal for quick videos
- Community engagement
- Monthly reporting
- Everything in Social, plus:
- 4 podcast episodes per month
- Batching sessions at Qinary studio
- 4 SEO + AIO blog articles
- LinkedIn & TikTok distribution
- AI search optimization
- Everything in Podcast + Blog, plus:
- 1 PR wire article per month
- National wire distribution
- Yahoo Finance, Business Insider, local press
- Full omnipresence across all platforms
- Maximum AI/LLM authority acceleration
Complete Your Enrollment
6-month minimum commitment · 60-day cancellation notice